Jan 7, 2019
Molly Pittman joins us to talk about her journey of learning marketing over 6 short years starting as an intern at Digital Marketer, working her way to VP of Marketing, and eventually leaving to start her own company.
Her strong suit is Facebook Ads. She explains how Facebook Ads can be extremely effective, but only by getting the right message in front of the right people.
Facebook Ads present businesses with lots of opportunities, but you still need to understand your audience and do your research.
And, where there are any gaps in Facebook Ads’ metrics, you can use Facebook Messenger to fill in the “messy middle” to gather more ambiguous data by chatting directly with subscribers.
Even though Messenger has been around for 2 years, it’s still in infancy and many businesses have yet to even hear about it and learn how it can benefit their business.
Molly shares her vision for the future of Marketing - which she predicts, will follow technology closely.
And, the theme that comes out in every episode of Marketing Futurist is that at the end of the day, marketing is all about humans, and keeping the human in technology.